A.J. Crognale

Operations Leadership · Healthcare Readiness · Business Performance
Tampa, Florida813-362-9907aj.crognale@gmail.comajcrognale.com

Professional Profile

Operations leader with 18+ years spanning people management, hospital and hospitality operations, production, retail, ecommerce, and business systems. Builds accountable teams, standardizes work, handles high-pressure exceptions, and turns operating problems into documented, measurable improvements. Brings clinical-environment discipline, service judgment, and practical automation to complex operations.
41.6%fewer manual workflow touchpoints
40–90+high-acuity patients monitored concurrently
98.4%guest satisfaction during change
92.4%year-over-year client retention

Core Focus

People & serviceScheduling, coaching, retraining, de-escalation, service recovery, and team support.
Healthcare readinessTelemetry, terminology, escalation, precise documentation.
Process & qualityWorkflow design, SOP support, records, controls, task ownership, and quality checks.
Business systemsBudgets, reporting, vendors, automation, testing, controls, and human review.

Recent Professional Experience

Original Limited LLCSystems & Ecommerce Marketing DirectorMay 2022 – Present
  • Engineer AI-assisted systems across Klaviyo, HubSpot, and Zapier, reducing manual workflow touchpoints by 41.6% while preserving human review.
  • Coordinate clients, vendors, timelines, information, and exceptions across concurrent engagements.
  • Supported 204.3% year-one product-revenue growth, 92.4% retention, and 27.6% average ROI improvement through documented workflow and reporting controls.
Pyramid Tampa Bay Management LLCGuest Services ManagerSeptember 2025 – May 2026
  • Led high-volume guest service, scheduling, HR documentation, security, logistics, and specialized requirements in a 24/7 luxury-hospitality environment.
  • Sustained 98.4% guest satisfaction during organizational change through time-sensitive follow-up and cross-team exception resolution.
  • Managed executive-tier service recovery with authority up to 50,000 Marriott Bonvoy points.
Infinity Gold Investment Corp.Ecommerce & Marketing ManagerFebruary 2019 – May 2022
  • Built operating systems across 7 brands, coordinating vendors, campaigns, timelines, and cross-functional execution.
  • Managed a $500K annual advertising budget, delivering 113% average year-over-year growth.
  • Built lifecycle automation for 110,000+ subscribers, increasing acquisition 37.4%, retention 11.6%, and conversion 5.2%.

Operating Strengths

Lead through pressureManaged staffing, security, logistics, service recovery, and documentation in 24/7 hospitality; handled urgent clinical escalation in a hospital environment.
Standardize and documentRebuilt production and retail workflows, trained teams, strengthened quality control, and translated methods into repeatable standards.
Manage by evidenceOwned budgets, timelines, reporting, testing, vendor coordination, customer communication, and automation tied to measurable outcomes.

Earlier Professional Experience

Pro CopyPress Operations Manager
Jul 2017 – Feb 2019
  • Redesigned digital-press workflows, increasing efficiency 11.2%; strengthened proofing, quality control, documentation, and staff training.
Custom StylePrint Production Manager
Aug 2016 – Jul 2017
  • Managed inventory, fulfillment, client requirements, and quality in a 14,000-square-foot facility, growing revenue 19.3%.
Brandon Regional HospitalTelemetry Technician
Jul 2014 – Aug 2016
  • Monitored cardiac telemetry for 40–90+ high-acuity patients simultaneously across ICU, Critical Care, and Emergency units, maintaining continuous attention to changing clinical information.
  • Escalated emergent findings with 100% compliance through precise observation, rapid decision-making, clear communication, and strict procedural adherence.
  • Worked with medical terminology, clinical escalation protocols, and EKG/ECG information in a zero-tolerance-for-error environment.
Big Frog Franchise GroupFranchise Operations Consultant
2014
  • Worked across other Big Frog stores, training low-performing franchisees and standardizing workflows, equipment use, quality control, and profitability.
Big Frog Custom T-Shirts & MoreGraphic Designer
Apr 2011 – Jul 2014
  • Produced 7,000+ custom graphics while operating customer, design, and apparel-production workflows at the local store level.
AT&TStore Manager, Turnaround
Oct 2010 – Apr 2011
  • Reached #1 district ranking, increased revenue 56.4%, and reduced churn 34.2% after rebuilding coaching, service recovery, inventory discipline, and team culture.
The T-Shirt DinerGraphic Designer to Store Manager
Aug 2008 – Oct 2010
  • Led customer service, store operations, production coordination, and sales; delivered a 40.8% holiday-quarter sales increase.

Independent Leadership

r/StickerStoreFounder & Community Operations Lead · 2019 – Present

Founded and operate a 12,700+ member Reddit marketplace reaching 43,000+ monthly visitors; established moderation standards and issue-resolution workflows.

12,700+community members
43,000+monthly visitors
2019year founded
Redditonline marketplace
Super Football LeagueCommissioner · 2015 – Present

Run a 24-owner fantasy-football league across 10+ seasons; own rules, scheduling, owner communications, disputes, and the published SFL Commissioner Handbook (ISBN 978-0-692-94759-3).

24league owners
10+completed seasons
2015commissioner since
1published handbook

Systems

AI & automation: AI workflows, task agents, multi-agent routing, lifecycle automation.Workflow: exception handling, quality checks, human review, process documentation.Reporting & validation: reporting, data validation, user testing, defect reporting.Business tools: Excel, Word, PowerPoint, Outlook, HubSpot, Zapier, Klaviyo, Google Analytics.Operational delivery: requirements, vendors, timelines, SOP support, task ownership.

Credentials

Graphic Design StudiesHillsborough Community College
ClinicalEKG/ECG Monitoring · BLS/CPR
Recognition2024 Scovie Awards · 1st Place · Marketing & Advertising
Ordained MinisterUniversal Life Church · 2017–Present